Hammer was a hipster millennial hired to teach the Pawtucket Brewery staff how to appeal to the millennial generation in "HTTPete". Peter catches on quickly and adopts the millennial lifestyle, but when Hammer is killed by a bus while texting on a hoverboard, Peter is left in charge of appealing to millennials.
Hammer's dying wish is to have his body chopped up and served as street tacos.
Hammer is voiced by Damien Fahey.
He is seen in a hallucination of Peter's on a cruise ship full of deceased characters in the Panama Canal in "Coma Guy".