Mort Goldman is Neil Goldman's father and the husband of Muriel Goldman. He is noticeably Jewish and owns the local pharmacy. He once bowled a perfect game in a rather unorthodox way by rolling the ball extremely slowly down the lane. Mort is given to conversations about rather depressing, and often grotesque, topics. Mort doesn't mind revealing details about his customer's personal health problems, for example he once went into the details about a man with hemroids, telling the man's daughter and her classroom that they were like stinking little balloons and that they stung him so bad that he had to apply the lotion in his car with a sock. Mort takes on the characteristics of Sol Rosenberg, a character of The Jerky Boys created by Brennan in the late 80s
Mort once joined the medieval fair in an attempt to overcome his fear of swords. He tells Peter that he was stabbed in the ear by a man in a pirate suit when he was five years old, and again when he was 30.
He also once yelled out that he miscarried.
Lois has her photo shoot pictures developed at Mort's pharmacy in Model Misbehavior, and then poses for a series of flyers to advertise the pharmacy.
In Brian the Bachelor, to ensure that Lois could not purchase acne medication to clear up his zit, Doug, Chris broke into the Goldman pharmacy and destroyed all the acne preparations.
In Long John Peter, his pharmacy was destroyed by Peter and his pirate crew, who made sure that the rack of cheap pharmacy toys was blasted.
It is seen in Stuck Together, Torn Apart that Mort watches Hotel California and that his niece is Jennifer Love Hewitt.
He is also afriad of Adof Hitler because he thinks hitler has return from the dead to kill all the Jewish people and to start a war all over again because hitler is a Nazi and Nazies are mean to jewish people for a good reason.