The National Broadcasting Company (NBC) is an American television network headquartered in 30 Rockefeller Plaza in New York City's Rockefeller Center. It is sometimes referred to as the Peacock Network due to its stylized peacock logo.
In "If I'm Dyin', I'm Lyin'", they cancel and revive Gumbel 2 Gumbel Beach Justice on behalf of Chris and Peter Griffin. Network executives are also seen pitching "new" program ideas. However, when one executive suggests they try to come up with some original shows rather than the same themes they've used before he's beaten senseless with a framed poster of Just Shoot Me. They also created a new day, Katilsday, just so they have another opportunity to air Dateline.
Many past and present NBC shows have been aired on the Griffin television and/or been parodied.